All partnerships
First Car Programme
Reach New Drivers
You meet customers at exactly the moment they're thinking: "Once I get my licence, I want a car." Sam's connects dealerships and insurers with newly licensed drivers — without turning the Learning Hub into an advertising platform.
From licensed driver to car buyer to insured driver
The journey
Learner
Driver
Car Buyer
Insured Driver
What partner dealerships can offer
Student discounts
Graduate deals
First-car packages
Approved used vehicles
Test-drive opportunities
Vehicle education
Maintenance packages
Sam's can also arrange events such as Sam's First Car Day, where Hyundai, Toyota, VW or other dealers showcase suitable vehicles to newly licensed drivers. That makes the student base commercially valuable without advertising inside the Learning Hub.
What insurance partners can offer
First-time driver insurance
Student / young-driver products
Discounted premiums
Telematics-based insurance
Rewards for completing Sam's driver training
Advanced driver training discounts
With the student's consent and within applicable privacy laws, Sam's can share verified information such as completed training or assessments with insurers.
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